So, you’ve set up your business’s website. You used awesome graphics, you’re putting out great content, and you have all your products on display.
So, why aren’t you seeing more traffic?
The answer might be your domain name. Not everyone realizes this, but the domain name of your website matters more than you think. The domain is the very first thing that leads people to your business — if it’s not clear and relevant, your customers won’t be able to find your website.
Here’s how the best domain name can bring more traffic to your website.
Keep it short and sweet
When it comes to your domain, short and sweet is the name of the game!
A long, wordy domain is just going to confuse people. Stick to a word or two, and make sure those words are relevant to your business. Ideally, your domain will include your business’s name, a keyword or two, and that’s all!
That said, you should prioritize keeping your domain short over using your whole name. If your business’s name is long, consider cutting it down to a word or two, or using abbreviations. Keeping it short will make a difference.
Use a .com address
Ever wondered why some websites end with .com, and others .org or .net?
The ending of a domain is what tells visitors what kind of website it is. So, when you register your business domain, stick with .com. That’s what tells people it’s a commercial site — not a public organization, educational site, or anything else.
Can’t get the domain you want with a .com address? Change the words around. You should always choose .com over anything else.
Buy your domain from a reputable site
Ready to see more traffic on your website?
Don’t just pick any site to register a domain. Shop around, do your research, and make sure you’re choosing a well-reviewed place to buy your domain name.
The right domain will make a difference for your business — so take your time, and make it perfect!